inSYNC’s ‘Needed’ Track of the Week: ‘Time to Give’ by White Lies

Post-punk Londoners White Lies have popped up with a new single, the first from their upcoming fifth studio album aptly named ‘Five’. It’s the group’s first new music in a little over two years and it has been warmly welcomed by fans. Producing music since 2007, White Lies used to be known as Fear of Flying, ironically a subject that is talked about in depth by the band in their second ever single, ‘Death’. White Lies’ uplifting and atmospheric music After winning numerous awards as a break-through band, the three-piece produced three records before being dropped by their original label. In December 2015 the group signed with Infectious Music to release their fourth LP, ‘Friends’.

‘Time To Give’ is over seven minutes long! Long, I know, but that doesn’t matter. There’s more song to enjoy. An energetic ascending and descending piano riff begins the song and continues throughout with frontman Harry McVeigh’s vocal on top. This gives the track depth before the drums kick in. ‘Time To Give’ has an electronic melody, similar in sound to the ones that the band used heavily on their last record. Intriguingly the artwork for ‘Five’ and its singles are formed around Braille, spelling out the lyrics and titles of the album and each track; something that definitely hasn’t been done by a modern band on a long-playing album.

Tobi Stidolph

Press Manager & inSYNC Writer

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